Enthousiastic Early Adopters

Ruben Haring

Enthousiastic Early Adopters

In August 2017, I was approached by the guys at Almanapp to see if I want to work with them on a new concept; EventInsight, an app for congresses and conventions. After deliberating for a short while, I decided to visit the offices to discuss the possibilities.


As soon as we dove deeper, it turned out to be a different kind of challenge than was expected. The unique framework for applications still needed to be built and adapted for congresses and fairs. In short, the current status was nothing more than a good idea; I am convinced.


The goal for September and October was to turn ten organisations into EventInsight Early Adopters. Of course we had to find them first, via whichever channel. Through good connections and the hard work of our sales team, we soon found our first EventInsight Early Adopters.


Often I got questions such as: Where can we download the demo app? Where can I see what the app looks like? Which events have you all already done? I was able to tell them that the idea was crystal clear, and our team is motivated.


By the beginning of November, we had over-performed by 20% and had twelve EventInsight Early Adopters. Through our conversations with Early Adopters, we found what the precise expectations and the specific (conference/sector-related) desires were. We were all in agreement that we prepare each event for an apex of innovation. One thing is for sure; the bar has been set very high.


Halfway through November the time has truly arrived to turn our idea into a real product. The ball is in the technical department's court; they have two months to build a top-notch app for every Early Adopter. It's almost December, so fingers crossed.